According to the Meetings Outlook 2017 Spring Edition, the forecast for business conditions and budgets continues to improve at a healthy rate. Audiovisual partners have an increasingly powerful role in the outcome of successful events, while planners are driven to focus more on myriad aspects of contingency planning.
Key findings include the following:
- 69% of respondents predict favorable business conditions—up 11% since last quarter.
- 48% of respondents report good availability of space for 2017 meetings; 61% say the same for booking 2018 meetings.
- 21% of respondents have significantly increased sustainability practices in the past five years; 28% have either decreased or not increased such practices.
- Attendance at live and virtual events is expected to grow by 1.8% and 2.7%, respectively.
About Meetings Outlook: Meetings Outlook is future-focused data that will help you identify new trends and innovations on the horizon—allowing you to budget and plan accordingly and ensuring you have a strong foundation for building sound strategies that keep your business on the path to success. Meetings Outlook is sponsored by MGM Resorts International and supported in partnership with IMEX Group.
Our research team studies the survey data from our Business Research Panel and sets the tone for the key focus of each edition, and our publications team then develops the editorial angles and creates a narrative that is rich and robust. As a quarterly, Meetings Outlook can detect changes in the environment because of such a wide audience. Sometimes it does take time to see the trends taking shape, but the report is able to more quickly detect those trends.
Meetings Outlook evolved from the bi-monthly Business Barometer. In keeping with the redesign of our member magazine, a key emphasis was to humanize the story through our members’ voices. The content has a greater sense of urgency, information in real time with real voices.
Join the Business Research Panel: Many of our members want to do more than just use the research; they want to participate in it as well. If you would like to participate in Meetings Outlook and other MPI research throughout the year, with chances to win prizes, please contact email@example.com, and we will add you to our Business Research Panel.