The first virtual The Meetings Show, which took place from 19-21 October this year, has been claimed a success, with 83% of buyers ‘likely’ or ‘extremely likely’ to recommend the event to industry colleagues.
More than 4,000 MICE professionals attended the event. 1,400 qualified buyers were meeting with 250 exhibitors. Engagement on the virtual platform was also high with over 52,822 messages exchanged, 4,226 video calls taking place and hours of educational content watched.
When asked for their views on the show, buyers gave a rating of 4.25 out of 5 for overall satisfaction and 4 out of 5 for value of time. According to the results of a post-show survey, 90% of buyers said they would ‘probably’ or ‘definitely’ attend The Meetings Show again after the same number rated the delivery of the 2020 event ‘good’ or ‘excellent’.
The Meetings Show 2020 was delivered as a fully virtual show in 2020 due to the Covid-19 pandemic. The 2021 show will be delivered as a hybrid event with live and virtual elements planned. It will take place on 22 and 23 June 2021 at Olympia London.
The Meetings Show 2021 includes the exhibition, featuring destinations, venues, hotels and suppliers, an education programme and networking opportunities. For those looking to see more before and after the show, there will also be fam trips visiting key destinations around the UK and internationally.
The Meetings Show has an Advisory Board that meets several times a year both in person and virtually.