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Glasgow ambassadors continue to attract large associations to the city

Photo: Glasgow City Marketing Bureau

Cooperation. A world-leading professor of Phonetics and Sociolinguistics has spent the last 20 years using Glasgow as her research platform to study the changing landscape of language. Now at the top of her field, Professor Jane Stuart Smith combined her expertise with her role in Glasgow’s award-winning Conference Ambassador Programme to head up the city’s successful bid to secure the 18th International Conference of Phonetic Sciences (ICPhS) 2015.

As the Chair of the Local Organising Committee Jane coordinated input from a consortium of four Scottish universities. She worked closely with a 20-strong team to deliver a winning bid, a successful conference and a fantastic conference party in the city’s iconic Merchant Square for more than 800 people. The conference took place in Glasgow recently welcoming 1000 global experts with the local economy benefiting from an injection of more than £2million.

Jane said: “I was able to use my expertise from the last two decades to work with Glasgow City Marketing Bureau, the SECC and academic institutions located across Scotland to put together a winning bid. “It’s no secret that Glasgow has world-leading research hubs, esteemed academics and huge strengths across its key areas of strategic growth and I was delighted to work with the team to win this large congress.”

The University of Glasgow professor is one of 1700 influential individuals in Glasgow’s Conference Ambassador Programme, each working in partnership with Glasgow City Marketing Bureau to bid and secure conference business. This year marks the 25th anniversary of the programme, the first in the UK, and has showcased its incredible success throughout the industry. Now ambassador-won meetings account for approximately one in three confirmed conferences to the city, making a healthy financial contribution to the local economy.

In the last calendar year (January to December 2014), Glasgow conference ambassadors secured 178 conferences worth nearly £85 million to the city’s economy.

Glasgow City Marketing Bureau (GCMB) is celebrating its 10th birthday in 2015. As the city of Glasgow’s official destination marketing organisation, GCMB is custodian of the PEOPLE MAKE GLASGOW brand and operates the www.peoplemakeglasgow.com website. Working with partners, stakeholders and businesses, GCMB’s remit is to position and promote Glasgow across national and international markets as one of the world’s most vibrant, dynamic and diverse cities in which to live, work, study, invest and visit.


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