The IAPCO led Strategic Global Task Force of National PCO Associations, formed of 11 National PCO Associations, have created a new 22 pages „Advocacy Guide“, in collaboration with JMIC (Joint Meetings Industry Council).
The JMIC Global Manifesto, published on 15 July 2020, focussed on industry-wide rationale for the use of Business Events as Primary Agents for Post Pandemic Economic Recovery and Renewal.
In response to this, the Task force, led by Monica Freire, IAPCO Council Member and Iberia Region Business Manager Congress Unit, AIM Group International, used their combined expertise to create a focussed advocacy guide for PCOs, which works in conjunction with the JMIC Manifesto.
The PCO Perspective: An Advocacy Guide has been circulated to PCOs around the world with guidance on how to advocate for the safe reopening of PCO-managed business and professional events.
“The more consistent our messaging as an industry the more powerful the impact we will have on our broader external audiences”, said Rod Cameron, Executive Director of JIMC.
„We are working hard to define a common protocol for safe events around the globe which will be made available to all organisers and clients involved in this challenge”, says Monica Freire.