Industry

Inaugural ITB India welcomes 400 buyers

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ITB India closing; photo credit: Messe Berlin

The inaugural ITB India 2021 took place as an entirely virtual event, hosted on the ITB Community in Asia platform. from 7-9 April. With more than 400 buyers from MICE, Corporate and Leisure sectors and 150 international sponsors and exhibitors, the inaugural ITB India closes with a resounding success, according to organiser Messe Berlin. The virtual event contained a virtual show floor, video streaming of keynotes and speeches and intelligent matchmaking tools. 9,500 online business appointments have been recorded.

“Rebuilding travel” was the theme of ITB India’s conference. The programme was curated to help reboot the Indian and South Asian travel industry through strategies for business sustainability. Industry heavyweights from India and international markets such as Airbnb, Amadeus, Booking.com, CWT, FCM Travel, Hilton, KAYAK, OYO, SAP Concur, SITE – Society of Incentive Travel Excellence, SOTC Travel, Thomas Cook India, Twitter and Yatra.com shared their ideas and solutions. The conference included over 60 sessions with more than 80 speakers.

Next to ITB India’s conference, exhibitors like Belarus National Tourism Agency, German National Tourist Office, Israel Ministry of Tourism, Korea Tourism Organization, Visit Portugal or Zagreb Tourist Board showcased current tourism offerings. This year, special focus was on Saudi, ITB India’s Official Partner Country.

The next ITB India will take place as a live event in Mumbai from 4 to 6 April 2022. ITB India 2022 is set to bring back the much-desired human connection and to facilitate face-to-face business meetings and networking.

Katrina Leung, Managing Director of Messe Berlin (Singapore): “We are very pleased that the first ever ITB India has been so well received by the travel industry. Even though we can’t meet in person in these challenging times, it is even more important to build the bridge to the Indian and South Asian travel markets and provide a virtual meeting place where the global community can come together and exchange ideas in order to rebuild travel.”

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