Following conferences in Copenhagen and Krakow, Meeting Professionals International (MPI) promises to deliver more educational sessions and formats at its upcoming European Meetings & Events Conference (EMEC). The conference will be held March 5th to 7th 2017, at the Granada Congress Centre, and in partnership with the Granada Convention Bureau and the MPI Spain Chapter.
MPI’s lineup of keynote speakers for EMEC 2017 include Monica Deza, David Beckett, Claus Raasted and Paul Bulencea. Deza, founder and CEO of the innovation and marketing firm Bendit Thinking, will present during EMEC’s opening general session. She will discuss the new wave of innovation that is transforming societies, cultures and businesses, and how to successfully navigate within the "Maverick Economy." Beckett, creator of The Pitch Canvas, will deliver a session on how to develop the perfect pitch followed by several live pitches where the audience will vote and determine the winning pitch. Co-presenters Raasted and Bulencea will present a learning experience during the closing general session on how to thrive in the "Experience Economy" and challenge the audience to learn by doing.
"Each year we strive to take our signature conferences, EMEC and WEC, to new heights, experimenting with innovative design elements and embracing the charm of the host destination. At EMEC 2017, our passion for connecting the meeting and event community will be showcased at every touchpoint – from the engaging education to our hosted buyer programme and networking events that celebrate Granada’s cultural heritage. This year’s conference programme was designed to refocus on the human side of events and also inspire attendees to think outside the ballroom," said Paul Van Deventer, president and CEO of MPI.
In addition to the general sessions, EMEC 2017 will offer nearly 30 education sessions, including master classes, immersive experiences, meet-ups, and innovative learning sessions called EduLabs. Session topics include event design, experiential marketing, slow meetings, technology and more.