Industry

PCMA and AC Forum launch research study

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International business events association PCMA and AC Forum, Europe’s networking platform for associations, have partnered to launch a new research study, set to start in April 2021 and funded by PCMA Foundation.

The study, “Digital Events Outlook: Insights, Behaviours, Best Practices,” is set to provide insights for businesses and organisations engaging audiences and customers in digital, hybrid and omnichannel events.

“More than ten years ago, PCMA saw the need and demand for virtual and omnichannel events, we launched courses and certifications to cater to the needs of our audiences, and although 2020 has changed everything, we continue to invest, learn and predict what business events professionals are going to need to be successful, said Sherrif Karamat, PCMA CEO and president.

“Last year, many of our associations were delivering digital congresses with limited data to inform planning, when previously we prided ourselves on using data and insights to inform decisions. With 2020 behind us, we have the opportunity to learn from these experiences and our participants’ behaviours to help inform future planning. Through this strategic partnership we will be bringing collaborative benefits to the wider community by sharing the insights gained,” said Tracy Bury, AC Forum President.

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