Industry

UFI and Virtual Events Institute confirm partnership

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UFI CEO Kai Hattendorf; photo credit: UFI

VEI CEO Sophie Ahmed; photo credit: UFI

UFI, the Global Association of the Exhibition Industry, and the Virtual Events Institute (VEI) have announced a strategic partnership. This will see VEI appointed as an official UFI Education Partner to provide education and training on digital and hybrid events to help upskill UFI members.

The VEI online training and certification program comprises 11 on-demand modules, providing a step-by-step guide for all event disciplines, across sales, marketing, content, and operations. Since launching in June 2020, more than 1,000 event professionals have registered for the VEI Certification Programme. This partnership follows global strategic agreements with Informa, the Association of Event Organisers (AEO), Soundings, SISO, EVCOM and the Event Marketing Association.

Kai Hattendorf, chief executive officer of UFI, says: “Building skills and developing talent are crucial to the successful global development of the exhibition industry. This partnership will help UFI to deliver on this purpose and ensure our sector has the skills and knowledge to grow their businesses and deliver the very best virtual and hybrid events for their clients.”

Sophie Ahmed, CEO of VEI, says: “VEI was founded on the strong belief that the future of events is year-round communities connected through a blend of digital and physical experiences. And education and talent will be key to achieving event excellence.“

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