Industry

Whitepaper on multi-hub hybrid events

// jb

The Hybrid City Alliance whitepaper

Hybrid City Alliance image video; screenshot

The Hybrid City Alliance has released a whitepaper exploring the design, sustainability and risks of hybrid and multi-hub hybrid events. The paper’s release coincides with the addition of five new members and the launch of a dedicated website.

The free whitepaper, entitled „Your Ultimate Guide to Multi-City Hybrid Events“, has been produced from the output of four global workshops in January and February 2021 attended by congress organisers, convention bureaux, and suppliers such as hotels and AV companies.

The white paper sets out to:

  • Define what it means to run a multi city hybrid event – this includes the challenge of seeking a definition of hybrid events and identifying where they sit in the industry’s wider offering and vernacular.
  • Help choose whether or not to organise an in-person, digital or multi-hub hybrid event, including the various challenges and benefits of each.
  • Provide ideas and guidance on the design of a successful multi-hub event with an awareness that this can mean creating separate live, digital and hybrid experiences with content appropriate to each as a stand-alone offering and the wider event as a whole.
  • Consider the sustainability of multi-hub hybrid events, measure their impact on the world and apply appropriate actions to mitigate damage.
  • Identify the risks associated with hybrid events, in particular those areas where risk to an event’s success is increased by a switch to the hybrid and multi-hub formats.
  • Highlight health and safety challenges, particularly in light of an ongoing global pandemic.

To coincide with the launch of the white paper, The Hybrid City Alliance is also announcing the addition of five new members: Costa Rica Convention Bureau, Fukuoka Convention & Visitors Bureau (Japan), Liverpool Convention Bureau (UK), Quito Tourism Board (Ecuador), and Tourism Winnipeg (Canada). These three additions bring the total membership to 17 cities from 12 countries.

The 17 page whitepaper can be downloaded from the Hybrid City Alliance website.

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