Reed Exhibitions announce that Anna Dycheva-Smirnova has been appointed CEO, Reed Exhibitions UK, in addition to her role as CEO of Russia, Turkey and the Middle East, effective from 1 January 2021.
Dycheva-Smirnova joined Reed Exhibitions as Deputy General Manager of Reed Exhibitions Russia in 2008 and became CEO of Reed Exhibitions Russia in 2017. In 2019, she was named CEO of Reed Exhibitions Turkey and Reed Exhibitions Middle East.
Dominic Feltham, Reed Exhibitions President of Europe, Middle East & Africa commenting on the appointment, said, “Her international expertise, deep events experience and understanding of our high performance culture will be crucial to us as we rebuild our UK business and thrive well into the future.”
Dycheva-Smirnova said, “My first job will be to support our teams in the UK and rebuild our business - integrating our digital expertise into our future events – delivering compelling value for our customers and driving our company back to growth.”
Reed Exhibitions UK has offices in Richmond (London) and Brighton and produces flagship events across many industries including World Travel Market, Proud Experiences, IBTM and the ILTM portfolio (travel), in-cosmetics (beauty & cosmetics), The London Book Fair (publishing), Infosecurity Europe (IT & telecoms) as well as PAX and Comic Con events (broadcasting, TV, music & entertainment).