Meliá Hotels International reports a solid evolution both in the level of income and RevPAR, not least as a result of an excellent position gained in the emerging “bleisure” segment.
In the first half of 2017 Melia earned 60.4 million euros, 34% up on the same period in 2016. Total income grew by 6.8% and the Ebitda, excluding capital gains due to asset rotation, was €147.2 million, an increase of 9.2%.
According to Melia the improved RevPAR (7.7 in global terms) is based 100% on the “price” component and supported by a 19.6% increase in the sales of melia.com.
The Meliá Group continues its international expansion with 19 new hotels signed in 2017 to date, focusing on a more asset light business model based on management. More than 90 % of the hotels in the pipeline were signed under management contracts. The company also continues to advance in its B2B digital strategy, in which the MICE segment is highly relevant, and the new relationship platform with B2B professionals, MeliaPro, increased its sales by 20% period.
The group also highlights its premium hotel offering in Seville, Barcelona, Majorca, Sancti Petri and Madrid, where the Gran Meliá Palacio de los Duques is now among the top three ranked hotels in Madrid according to TripAdvisor.