Arabian Travel Market goes live

// jb

Arabian Travel Market website

Reed's global health strategy

Arabian Travel Market in Dubai, organised by Reed Exhibitions, will be held as live event from 16 – 19 May 2021. Following the physical event, there will be a digital element to cater for those unable to travel, with ATM Virtual (24th-26th May).

As restrictions start to ease across countries, Reed Exhibitions’ events globally are sharing their best practice and experience of running Covid-safe face-to-face and hybrid events, according to the company. Reed also works closely with governments and public health associations as part of their Global COVID-19 ‘Safety Shows’ Health and Safety strategy, launched in January 2021.

There are more than 400 events in the Reed Exhibitions portfolio, and, despite restrictions caused by Covid-19, the company ran 103 face-to-face events in 2020 and has organised 18 in 2021 – to date. In addition, in 2020 Reed ran 71 online events.

In February 2021, Reed Exhibitions Russia held two face-to-face events: Aquatherm Moscow – the largest exhibition for the household and industrial equipment sectors, welcoming 9,693 industry representatives during the 4-day show with 113 participants and the National Aviation Infrastructure Forum and Show NAIS 2021, which hosted 2,933 industry representatives at the physical event and more than 80 exhibitors. Live events have also taken place in Turkey, Vietnam, India and Korea and in March 2021, Reed Exhibitions USA ran its first face-to-face event in Miami Beach – the JIS.

Anna Dycheva-Smirnova, CEO of Reed Exhibitions UK, Russia, Turkey, Middle East and India commented: “Our framework to reopen shows safely has meant that we can reopen in markets as soon as restrictions are lifted and our teams around the world are leading the way in producing excellent events that blend face to face with virtual in order to give our audiences the best possible experience. Our secure approach demonstrates that we are able to run COVID-19 safe and compliant shows in the countries where we are permitted and that we are fully prepared to do so in other countries as they carefully reopen.“

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