ICC Sydney shares Insights into Digital Conferences

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Events in Focus, a conversational webinar. at ICC Sydney; photo credit: ICC Sydney

International Convention Centre Sydney (ICC Sydney) has launched a conversational webinar program called af ‘Events in Focus'. A first series of episodes showcased insights into the planning and delivery processes of digital events – through short 30 minute conversations with event organisers.

Brian Nash, ICC Sydney’s Director of Audio Visual Services, said: “We kick off the webinar series by introducing events delivered with a digital component. Through the webinar series, our team talks with event professionals, not only about the methods and strategies that they found useful in planning the digital execution, but also the typical pitfalls to avoid.”

Episode one introduced Eve Propper, Events, Sponsorship and Royal College of Pathologists of Australasia Foundation Manager at The Royal College of Pathologists of Australasia, who recently organised the first virtual Pathology Update conference at the venue.

“Communication was central for me, as I needed to understand the new technology and how it was going to work on the day. It was critically important to have the right team behind me and working with ICC Sydney ensured a polished, accessible and high quality result for the members of the College. I am grateful for the opportunity to give back to the event professionals in the community by sharing my learnings, openly and honestly through the webinar,” Propper said.

Pathology Update was transformed from a hybrid format to 100% virtual in a matter of days due to heightened COVID-19 restrictions. In the comprehensive episode, it was revealed that by using the ICC Sydney Connect platform, more than 180 speakers, 1,200 medical professionals and 43 exhibitors convened to advance their professional development and education discussing the Australia’s healthcare system and response to managing the COVID-19 pandemic.

The second episode, showcased Informa Connect’s General Manager, Keith Barks and Conference Producer, Margaret Young, who shared their extensive experience from the 18 virtual and hybrid events at ICC Sydney in the last 12 months.

The third episode featured Melissa Higgins, Marketing and Communications Director at Landcare Australia and Lisa Cunningham, Senior Event Manager of Face to Face Event Management. The duo revealed the planning and delivery of the National Landcare Conference, which was livestreamed to 3000 online viewers.

Insights into the planning process, best practice solutions to complex challenges and lessons learned when organising digital events will be further explored in the final episode in the webinar series. Event organisers can express their interest in attending the next webinar in the series by emailing

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