ICC Sydney transforms Medical Conference into Virtual Event

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ICC Sydney had to change Patholody Update into a virtual event; photo credit: ICC Sydney

Because of changes in restrictions International Convention Centre Sydney (ICC Sydney) had to swiftly convert Pathology Update 2021, the leading event from the Royal College of Pathologists Australasia (RCPA), to be completely virtual using ICC Sydney’s Connect platform and the in-house experience of its team.

ICC Sydney set in motion the digital event scenario that was built into early event plans to activate a seamless transition of the Pathology Update from a hybrid event, complete with keynote speakers, workshops, breakout sessions and exhibition content, to a 100% virtual experience.

By designing its event resourcing with ‘dual purpose’ roles, when all 180 presenters moved from on-site to virtual, ICC Sydney shifted its service from an on-site support model through the Speakers Preparation room to a virtual support model via an online concierge service.

The experienced team is supported by a digital event platform, ICC Sydney Connect, which uses a secure portal to manage event registration, program management, sponsorship and marketing, engagement tools and insights, and the ability to dial in to a large speaker cohort.

Dr Debra Graves, CEO of RCPA, said that ICC Sydney offered the ultimate in flexibility, quality and innovation for Pathology Update 2021 and provided the perfect technological solution to allow the event’s global insights exchange, best practice debate and professional development to continue via its online platform.

ICC Sydney has delivered three successful events with RCPA since 2017 and is looking forward to welcoming the Pathology Update back in 2022.

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