Destinations

Chinese businesses bring 4,000 people to Brisbane

// CIM editorial team, jm

Photo: Brisbane Marketing

Two Chinese businesses will reward 4,000 high-performing staff with a trip to Brisbane this year, proving the city’s growing appeal as a destination for incentive-based business events.

Liaoning Yiyontang Bio-technology will bring 1,500 staff to Brisbane in August while Guangzhou Jiadai Biotechnology will bring 2,500 staff in October.

The groups were secured by the city’s economic development board Brisbane Marketing in partnership with Tourism Australia and Tourism and Events Queensland

Deputy Mayor Krista Adams said the two businesses represent the largest incentive-based business events to ever come to Brisbane and will generate over $10 million for the local economy.

While in Brisbane, the groups will explore key attractions including Lone Pine Koala Sanctuary and Sirromet Winery. Guangzhou Jiadai Biotechnology’s itinerary will also include a conference component at the award-winning Brisbane Convention & Exhibition Centre.

 

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