Cvent signs Technology Agreement with Radisson

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Radisson Blu Frankfurt; photo credit: RHG

Radisson Blu Dubai Deira Creek; photo credit: RHG

Patrick Smith, chief marketing officer at Cvent; photo credit: Cvent

Events technology provider Cvent and Radisson Hotel Group (RHG) announced a multi-year agreement for Cvent Transient Business Intelligence. Under the agreement, Radisson Hotel Group will use Cvent’s business intelligence software to evaluate and enhance property-level transient performance for 85 of its properties across Europe, the Middle East, and Africa (EMEA).

As the hospitality industry contends with the impact of the global pandemic, hoteliers are increasingly turning to technology, including Cvent Transient solutions, to gather comprehensive market and competitive intelligence to win business and improve property and chain performance.

Since acquiring Lanyon, Cvent has made investments in its transient platform to support both buyers and suppliers. Radisson Hotel Group has been a Cvent partner for more than a decade, and this multi-year partnership is the first Transient Business Intelligence deal specifically for its portfolio of hotels across EMEA.

„At Radisson Hotel Group, we believe that the road to recovery is closely connected to the effective utilisation of technology to drive results. Cvent’s solutions are crucial to helping our properties successfully navigate the RFP season, and ensuring we are in a strong position to attract guests and partners”, said Gianni Di Fede, RHG EMEA VP of revenue management.

“A deal of this nature not only reflects our two companies’ confidence in the future of business travel, but also highlights the increasingly important role technology plays in the hospitality industry to drive success,” said Patrick Smith, chief marketing officer at Cvent.

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