ECM (European Cities Marketing) and ICCA (International Congress and Convention Association) have agreed to launch a European partnership to solidify collaboration and provide better aligned benefits for their respective members.
The Partnership has agreed to begin a programme of exploring exchange and reciprocity in three areas: educational content, advocacy and a mentor programme. The partnership would implement a flexible framework of collaboration between the associations in order to achieve these benefits without compromising the focus and platform of each member organisation.
Work on the partnership will begin by engaging a series of educational exchanges incorporating each other’s knowledge content into their respective Congresses, develop a mentor programme for newcomers in the events industry and starting to align approaches taken to advocacy activities, beginning immediately.
“We are excited to formalise an already existing long-term partnership“, said Senthil Gopinath, ICCA CEO. „With this alliance, ECM and ICCA seal existing links to achieve greater efficiency in key areas“, adds Petra Stušek, President of ECM and CEO of Visit Ljubljana.