Industry

GDS Movement goes live

// jb

The Global Destination Sustainability Index (GDS-Index) has launched the Global Destination Sustainability Movement (GDS-Movement), a platform to promote and
develop regenerative thinking and practices for the tourism industry.

The GDS-Movement is a transformation platform that should engage, inspire and enable destinations to become more regenerative, flourishing and resilient places to visit, meet and live in, the organisers say. Currently, the GDS-Movement is collaborating with over 60 destinations, regions and cities.

The GDS-Movement has expanded from the GDS-Index roots in the Meetings Industry to a more holistic focus on the nexus between the visitor economy, urban development, and a needed evolution of thinking from sustainability to regeneration.

This switch to rethink, reimagine and redesign a better, more regenerative, inclusive and equal future poses many challenges for Destination Management Organisations, Government Tourism Ministries and Convention Bureaus, GDS-Movement says. It requires a rethink of strategies, skillsets and mindsets from destination marketing at whatever cost, towards destination management and stewardship with shared value.

The GDS-Index programme for benchmarking cities is now joined by four other service pillars: GDS-Forum, GDS-Academy, GDS-Consulting, and GDS-Certification.

The GDS-Movement builds on the current partnership of the International Congress and Convention Association (ICCA), IMEX Exhibitions, European Cities Marketing, MCI Group and GUBI consulting.

The GDS-Movement has also launched a new network of regional and global strategic changemakers. These delivery partners include ConnectSeven for North America, Global Meetings and Tourism Specialists LLC and Evensus for Latin America, JCS and MCI for Japan, Sustained Impact for regenerative leadership development, and Meet4Impact for Social Impact consulting.

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