IBTM World today announced the launch of the 2017 edition of its renowned Tech Watch Award. Entries are invited from companies with a new and innovative technology product or service with an application within the meetings, incentive, conference and events (MICE) industry.
New for this year is the introduction of three categories for the awards: Logistics and Production, Management and Marketing and Audience Engagement.
Entries are judged by a panel of well-known experts from the events and technology industries, chaired by tech industry stalwart, Corbin Ball. Judges will select a winner and two finalists in each category and will then vote for one of the three category winners to be named Tech Watch Award 2017 winner.
The three category winners and six finalists will be offered the opportunity to feature in IBTM World’s dedicated Innovation Zone, giving them a platform to showcase their product to thousands of high profile global MICE industry buyers, influencers and media.
Kerry Prince, Portfolio Director, IBTM, commented: “Technology is playing a pivotal role in the ongoing evolution of the MICE industry and it’s essential that our attendees have a forum where they can experience, learn about and interact with new and emerging solutions. It’s no surprise therefore, that footfall to our Innovation Zone, where the winners and finalists are showcased, continues to increase each year as our attendees embrace technological innovations and seek to expand their knowledge of new and future technology to enhance their own events.”
The Tech Watch Award is the industry’s longest-standing award of its kind, and is extremely well recognised across both the MICE and technology industries, thanks to the exposure winners receive as well as its high profile judges.
Brian Mauger, Sales Director at Shoflo, winners of the 2016 award, commented: “We entered the Tech Watch Awards because we recognized that it would be a great opportunity to bring awareness to Shoflo and help us meet potential customers. We were absolutely delighted to win and loved seeing the influx of press that came as a result. Winning awards like this is an excellent way to show your prospects that you have something worth looking at, and we definitely grabbed a lot of attention in Barcelona last year. I’d definitely recommend entering the awards.”
The expert panel is chaired by Corbin Ball, an acclaimed international speaker, consultant and writer in the technology industry. Judges include Michelle Bruno, President of Bruno Group Signature Events; Dahlia El Gazzar, Founder of DAHLIA+ Inc; Ruud Janssen, Founder of TNOC.org and co-founder EMG; Pádraic Gilligan, Managing Partner at SoolNua; Paul Hussey, Director of The Conference Doctor and Julius Solaris, Founder and Editor of Event MB.
IBTM World 2017 will take place from 28 – 30 November at Fira Barcelona. Entries for the Tech Watch 2017 Awards are open for entries, which close on Friday 8 September 2017. For more information and to enter, visit: www.ibtmworld.com/techwatch.