Industry

IMEX in Frankfurt returns

End of May IMEX is set to bring over 2,800 buyers from across the world to Frankfurt fair centre making appointments to meet and do business with an international roster of suppliers for the first time in three years.

This year's IMEX edition is said to see the largest ever African representation. Photo: IMEX

Exhibitors from more than 90 countries will be represented at the show, taking place 31 May – 2 June. This includes many Asian destinations – Thailand, Philippines, Taiwan and Hong Kong among others - as well as all the key European countries plus a strong presence from North & South America, including Canada, Brazil and Costa Rica.

This year’s edition sees the largest ever African representation, including Rwanda, Tunisia, Uganda and South Africa, with Ethiopia using IMEX to launch its new convention bureau. Middle Eastern destinations also make a strong showing and include Dubai, Israel, Abu Dhabi and Qatar.

Carina Bauer, CEO of the IMEX Group, explains: “The scale of this year’s show reflects how the events sector is truly back in business and starting to thrive again. Demand for face to face events has bounced back in a big way – there are three major tradeshows taking place concurrently at Messe Frankfurt alongside ours, and this is the first time that’s happened in our 20-year history.”

“So much has changed over the past three years – for the world and for our industry,” continues Bauer. “Our sector hasn’t stood still though, with continued investment in infrastructure, new products, business models and services. I therefore encourage all buyers to catch up through both 1-2-1 appointments and stand presentations with the global range of exhibitors to discover how destinations, venues and more have evolved. It’s important to make no assumptions right now. Everything has changed, and therein lies the value of this year’s IMEX. It’s the ultimate living representation of our global market – an important snapshot in time.”

IMEX reportedly has also evolved to reflect the current climate for planners. With many event professionals now facing challenges around budgets, resources, supply chains and recruitment, the show has been designed to include many micro-moments specifically tailored to support the individual as well as education and discussion designed for particular roles and responsibilities.

Underpinning a series of tailored events is the show’s wider programme of free learning, where all attendees can choose from over 150 educational events to create an individual programme of forward-thinking professional and personal development to suit their own needs.

“We’re really excited to see how the industry is building forwards again and look forward to welcoming our community back to IMEX in Frankfurt,” concludes Bauer.

You can register here.

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