Destinations Industry

Montréal's Palais des Congrès Partners with Showcare to Drive Event Innovation

Montreal's Palais des Congrès, as seen from Place Jean-Paul-Riopelle. Photo: Palais des Congrès de Montréal

The convention centre Palais des Congrès de Montréal announced a new partnership with Showcare, a specialist in technology and event services. By partnering with Showcare and its year-round engagement platform, the goal is said to be to offer event organisers technology solutions for developing, producing and broadcasting hybrid events.

According to a press release, Showcare pushes the boundaries of the digital world beyond the walls of Montreal's Palais des Congrès, providing opportunities for organisations to take their hybrid events to the next level.

The convention centre notifies that the collaboration will be the first in a series of partnerships that will be announced following a strict bidding process. As the event industry emerges from two pandemic years, the Palais des congrès de Montréal is working to prepare the next wave of event solutions. In doing so, it brings together a team of partners who are turned towards the future and capable of designing and producing hybrid events using the latest innovations on the market.

At a time when hybrid technology has become an essential element of the industry, this partnership aims to provide associations with the support of seasoned event experts and a digital environment adapted to their specific needs. It would unlock creative potential for organisations wishing to create synergistic hybrid experiences for their members and communities.

Driven by technology and the joint expertise of the Palais and Showcare, clients would learn how to create new revenue streams, maximize and expand their community engagement, and pursue a long-term growth trajectory.

Emmanuelle Legault, CEO of the Palais des Congrès de Montreal, commented: “With such a choice of virtual and hybrid platforms, we were looking for a partner who shared the same big picture as us and who fully understood the DNA of the event industry. We believe that hybrid is here to stay, and it is our responsibility to support our customers' success during and after their events. Showcare's platform and services meet this need perfectly.”

Amilie Parent, President of Showcare, said: “This partnership came about because we shared the same belief in the power of creating incredible hybrid event experiences. It's grown because we both agree: it's time to think bigger. We envision a future where memorable hybrid experiences are not just the norm, but an integral part of the continued success of any business.”


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