Policy Forum at IMEX in Frankfurt

Policy Forum at Imex in Frankfurt; photo credit: Imex

Taking place on Tuesday 31 May, the first day of IMEX in Frankfurt, the Policy Forum brings together policy makers, destination representatives, business events association executives and other thought-leaders for a half-day of intensive, perspective-challenging discussion. The IMEX Policy Forum has been designed to address the issues head-on, with the aim of identifying and building consensus on the most critical advocacy issues.

According to IMEX, the post-pandemic world represents a markedly changed landscape for business event professionals with a greater focus than ever on the value of meetings and events in driving economic regeneration, reconnecting workforces and reigniting stakeholder relationships. „There’s now a laser focus on how meetings can truly deliver success and impact across the realms of healthcare, scientific progress, and business and economic development.“

the Policy Forum hosts two concurrent discussion groups prior to the Open Forum. One is a workshop designed for local, municipal and regional policy makers and destination representatives, facilitated by Professor Greg Clark CBE, Global Urbanist and advisor on cities and businesses. The other brings together national government ministers and representatives of travel and tourism and economic affairs to discuss the national agenda, chaired by Martin Sirk, from Sirk Serendipity.

During the Open Forum, where destination representatives and industry leaders join policymakers, interactive round table discussions will draw on innovative case studies, research studies and whitepapers, bringing everyone together to debate different viewpoints and challenge perspectives.

The IMEX Policy Forum takes place on Tuesday 31 May at the Marriott Hotel in Frankfurt and is part of IMEX in Frankfurt held 31 May – 2 June. The IMEX Policy Forum is organised in collaboration with City Destinations Alliance (formally European Cities Marketing), the International Congress and Convention Association (ICCA), the International Association of Convention Centres (AIPC), Meetings Mean Business Coalition, Destinations International and German Convention Bureau, under the auspices of the Joint Meetings Industry Council (JMIC) and Events Industry Council (EIC).

Ray Bloom, Chairman of the IMEX Group, comments: “We invite all destinations joining us at IMEX in Frankfurt to invite their policy makers – whether local, regional or national – to attend the Policy Forum and the show. Over 30 destinations have already confirmed their attendance along with significant interest from policy makers.


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