Last year, Visit Porto & North of Portugal – Convention & Visitors Bureau have launched the promotional campaign “Meethology”, a 100-percent-digital project to showcase why this Portuguese region is a privileged destination for the Meetings Industry.
The main goal of “Meethology” is to make Porto and North of Portugal known through the voice of its leading players and entrepreneurs, showing that the destination has a scientific, associative, and business fabric which is dynamic, innovative, and capable of responding to today’s challenges.
Three Thematic Pillars
The initiative is organised into three pillars, each one with a different theme, and in each one of them there are interviews with leading players of the region and a field trip to one of the companies that stands out in the area in question.
By travelling through cities such as Porto, Vila Nova de Gaia, Matosinhos or Braga and, at the same time, showcasing some out-of-the-box venues for holding events, the aim is to show event planners and professionals in the MICE industry that Porto and North of Portugal is an innovative and forward-thinking destination.
For further information, please visit this website.