In its opening month, the Nyaal Banyul Convention and Event Centre hosted a diverse programme ranging from conferences and gala dinners to career expos and community celebrations. Notable events included the Business Managers Victoria Annual Leadership Conference, the Associations Forum National Conference, the Barwon Health Foundation Gala Ball and a Community Open Day for local residents.

Conferences as a driver for the regional economy

General Manager Rick Aylett highlighted the venue’s dual role as both a community facility and a conference destination: “One week we’re welcoming thousands of local residents through the doors, the next we’re hosting a national conference. That’s exactly what Nyaal Banyul was designed to do.” He added that events support local hotels, restaurants, suppliers and businesses while helping showcase Geelong as a destination for major events.

Positive impact on the visitor economy

Tracy Carter, Executive Director of Tourism Greater Geelong and the Bellarine, pointed to the economic benefits already materialising: “It’s been particularly pleasing to welcome delegates for large national conferences who have filled hotel rooms across the city, found their way into hospitality and cultural precincts, and toured further afield before and after their events.”

Trade, Tourism and Investment Minister Natalie Suleyman echoed these observations: “This early success has delivered real benefits for local small businesses and workers, with more people staying overnight and spending in local hotels, cafés, restaurants, shops and local suppliers across the region.”

Significance for the regional MICE market

Located roughly 75 kilometres south-west of Melbourne, Geelong now has a purpose-built venue capable of hosting both national conferences and local events. The initial weeks of operation suggest that the centre is filling a gap in regional Victoria’s business events infrastructure.