The partnership will see Ticketmaster provide ticketing services across Olympia’s expanding portfolio of music, sports, cultural and entertainment events. Ticketmaster will support ticket sales, audience analytics and event planning processes for organisers. The agreement also aligns Olympia with other venues across the Legends Global portfolio that use Ticketmaster’s ticketing infrastructure and data tools.

Ticketing Partnership Supports Olympia Redevelopment

The appointment coincides with the final phase of Olympia’s transformation into a mixed-use destination for events, entertainment, hospitality and culture. The redevelopment includes new performance venues, hospitality facilities, hotels and public spaces and is expected to attract around 10 million visitors annually. Ticketmaster’s technology will support a range of event formats, from large-scale concerts to timed-entry attractions and exhibitions. Upcoming events at Olympia include the UK debut of the Premier P1 Padel tournament, live music performances within the venue’s heritage halls and the launch of the British Airways ARC entertainment venue. A new theatre with a capacity of 1,575 seats is scheduled to open in 2027.