Optimism. 2014 has been a very good year for the incentive travel market and the outlook for 2015 is positive, as confirmed by results from the SITE Index Annual Analysis and Forecast for the Motivational Events Industry released this week by the SITE Foundation during the SITE Global Conference 2014 in Rotterdam, Netherlands. For the second consecutive year, there is continued optimism about the industry’s future, and the overall use of motivational travel experiences continues to increase. An ever-improving economy appears to be the major reason for this confidence as well as bookings for future business.

“Through research we are able to provide deeper insights into why incentives are a vital business tool to drive desired behavior and positive performance resulting in definitive business results,” stated Tina Weede, vice-president research and education, SITE Foundation and president, US Motivation, Atlanta, Georgia, USA. “The 2014 SITE Index demonstrates not only the business case and need but also provides valuable information into industry trends and forecasts predicting optimism for future growth and change in the incentive travel industry.”

Key Observations:

To obtain a full copy of the Executive Summary of the SITE Index Annual Analysis and Forecast of the Motivational Events Industry, go to SITE Index.