Safraj Ismail assumed her role as CEO on October 27, 2025, bringing extensive experience from her previous position as Programme Director at the Gambling Commission, where she oversaw the National Lottery Competition. Her background includes significant expertise in internal and digital communications with a strong consumer focus.

The appointment comes as the QEII Centre reports one of its strongest years, demonstrating substantial economic impact and securing multiple long-term bookings extending to 2029. This success positions the venue for continued growth under new leadership.

Vision for the Future

“I am delighted to be joining the QEII Centre at a time of investment and growth,” states Ismail. She emphasizes her commitment to exploring new opportunities while maintaining the venue’s reputation for exceptional service and value delivery to clients and stakeholders.

Andy Hobart, Chair and Senior Sponsor of the QEII Conference Centre Trading Fund, expressed confidence in the appointment, highlighting Ismail’s people-oriented approach and proven track record in major project delivery and customer-focused services.