Beijing. The preparations are well underway for CIBTM 2012, the meetings, incentives and business travel exhibition that is taking place on 12 – 14 September 2012 at the China National Convention Centre (CNCC) in Beijing. 97% of the show floor is now booked as many new exhibitors, along with a long list of returning companies have signed up to this year’s show. 24 regional and international exhibitors have signed up to attend CIBTM for the first time. CIBTM has also received a higher volume of Hosted Buyer applications, 320 to date (33% up from this time last year) nearly 80% of the number expected at the show.
Supported by the findings of the 2011 CIBTM Industry Research Report, growth is not only for the meetings market within China, but also for the volume of meetings and events inbound to China from international planners as well as the growth predicted for outbound business tourism from the region. Jeffrey Xu, Reed Travel Exhibitions, CIBTM Project Manager commented, “Last year’s analysis showed that 74% of buyer respondents and 52% of suppliers forecasted an increase in the volume of events that they would organise and supply to over the next twelve months. This clearly demonstrates the high demand for businesses who can cater for China, Asia and the rest of the world, which explains the unprecedented request for space from exhibitors.”
