Increased functionality. The IBTM Event Portfolio announced the introduction of a new multi-event mobile APP with increased functionality for their shows. The new IBTM multi-event App is set to launch at the premier global exhibition for AIBTM. The AIBTM 2012 section of the App, sponsored by Vancouver Hotel Destination Association, will guide users through the event, taking place June 19 – 21, 2012 at the Baltimore Convention Centre. “The IBTM multi-event mobile App is a wonderful added-value option for all buyers and exhibitors who participate in the IBTM Event shows. Each year we listen to the feedback we receive from all of our participants and we feel that this App will help to enhance their experience and provide them with everything they need at their fingertips. It provides a practical solution to communicating live information and updates to all attendees before, during and after each of the shows” comments Mandy Torrens, Head of Marketing and Buyer Programme, IBTM Event Portfolio, Reed Travel Exhibitions. The IBTM multi-event App is available for iPhone, iPad, Blackberry and Android platforms and can be found by searching ‘AIBTM’ or ‘IBTM’ in each mobile device’s Application market. The diary function will be available to view once online Hosted Buyer and Exhibitor diaries close, shortly before each event.
