IBTM World 2026 will bring together event professionals to discuss the impact of artificial intelligence, budget constraints, changing attendee expectations and the growing need to demonstrate event return on investment. Alongside pre-scheduled business meetings and networking opportunities, the exhibition will feature practical demonstrations, educational sessions and technology showcases designed to support event planning and delivery.

IBTM World 2026 highlights AI, event technology and industry challenges

A dedicated Event Tech and Services zone will present AI platforms, registration systems, production technology and experiential solutions. The programme also introduces “AI for Events – Demo Day LIVE”, delivered in partnership with Boldpush, where attendees can observe live demonstrations of AI applications for agenda creation, sponsorship proposals, attendee communications and event ROI analysis. The IBTM Ignite start-up showcase will return with emerging companies developing new technologies for the events sector. In addition, the conference programme has been redesigned to focus on practical approaches to topics including event technology, sustainability, accessibility, future event venues and strategies for delivering measurable business outcomes.