Relief. It is of little use to tell meeting owners that if they will only approve the budget, you can tell them afterwards if the money was well spent. You need to explain in advance how the meeting will deliver high ROI, maybe even provide a ROI forecast.
The ROI Methodology is first and foremost an event planning methodology. Even if you don’t plan to measure results at all, you have to plan for the best possible outcome, and your plans must convince budget holders that the meeting or event will deliver more value than the sum of its costs. But you should measure results as well, and if you use the ROI Methodology for planning, measurement is easy. You don’t have to measure ROI for every event, there are many levels of measurement before you get to ROI. You don’t need to be an expert to measure a lot more than just participant satisfaction.
The ROI Methodology is becoming an industry standard based on thousands of ROI impact studies in many different industries and types of applications. This 1-day course is divided into a theory part and a practical case study where you apply the methodology to one of your own events. After attending this course you will be able to:
• Convince meeting owners that the event investment will provide a positive ROI
• Plan meetings and events which achieve much better results than the industry average
• Evaluate any kind of event against objectives at different levels.
• Make a really useful and very different evaluation for your next event
Who should attend? This short course is designed for:
• corporate and association meeting planners
• event agencies
• suppliers of meeting venues and other services.
If your job has anything to do with meetings and events, you should really know the basic principles of planning good events and measuring results against objectives. “An excellent course and well presented. I will certainly use the learning I gained to good advantage in my company,” says Martin Parry, Managing Director, WorldEvents, UK. James Bland, Group Marketing Manager, Sundial Group, UK comments: “This course has given me the tools to measure the unmeasurable”. And Mario Saccenti, General Manager, Casa Mais, Italy says: “Your course was one of the most interesting and useful experiences in my long MICE life!”
Registration includes:
• 1-Day course
• The book ‘Proving the Value of Meetings and Events’
• 6 months free online support
• Food and beverage for the day
Price is 575 Euros plus VAT. The maximum number of participants is 12 on a first-come-first-serve basis. www.eventroi.com
Dates and Places
• Amsterdam (English) 6 January 2009 / 13 May 2009 / 21 July 2009
• Barcelona (English) 12 February 2009 / 6 May 2009 / 8 July 2009
• Brussels (English) 2 February 2009 / 14 May 2009 / 22 July 2009
• Copenhagen (Norwegian) 9 February 2009 / 11 May 2009
• Dublin (English) 24 April 2009
• Frankfurt (German) 18 February 2009 / 22 April 2009 / 17 June 2009
• Helsinki (English) 22 January 2009 / 9 June 2009
• Lisbon (English) 20 January 2009 / 10 July 2009
• London (English) 13 February / 23 April 2009 / 23 June 2009
• Madrid (English) 11 February 2009 / 28 April 2009 / 9 July 2009
• Milan (Italian) 21 April 2009 / 16 July 2009
• Oslo (Norwegian) 16 February 2009 / 15 June 2009
• Paris (English) 21 April 2009 / 23 July 2009
• Rome (Italian) 15 July 2009
• Stockholm (Norwegian) 23 January 2009 / 19 May 2009
• Tallinn (English) 30 January 2009
• Warzaw (English) 5 February 2009 / 29 May 2009
