From December 15–17, 2024, the International MICE Summit (IMS24) will take place at Mohammed Bin Salman Nonprofit City in Riyadh. Hosted by the Saudi Conventions & Exhibitions General Authority (SCEGA), the summit will bring together over 1,000 global leaders from the MICE industry. Featuring panels, innovation hubs, and collaboration platforms, IMS24 will explore the future of the MICE sector under the theme “Expanding Horizons.”

Saudi Arabia’s Role in the Global MICE Market

With nearly 17,000 events attracting over 20 million visitors in 2023, Saudi Arabia is the fastest-growing MICE destination among G20 nations. The country’s Vision 2030 plans include significant investments in transportation, venues, and giga-projects, alongside the 588 million SAR (US$156 million) incentive program to support marquee events. IMS24 underscores Saudi Arabia’s transformation into a global hub for business events and tourism.