The event will feature a diverse lineup of speakers discussing the power of connection, experience design, and evolving trends in the events industry. Heng will lead a session on ‘The Power of Human Connection’ on day two of IBTM World, which will take place from November 19-21 at the Fira de Barcelona. In her keynote, Heng will discuss the importance of fostering meaningful relationships, particularly in the context of a rapidly evolving world shaped by artificial intelligence.

Award-Winning Author and Global Speakers to Share Insights on Event Industry and Experience Design

The conference programme, themed ‘People Power Potential,’ will also feature a range of expert speakers. Highlights include Heather Gallagher, Former Chief Technology Officer at Burning Man, discussing the event’s growth into a global movement, and Jameka Pankey from Amazon Music, who will explore how to elevate events into cultural experiences. Industry leaders from Canva and TikTok will also share their insights on building successful event brands.