SITE Foundation has altered its approach to meet the demands of its members and the industry. While research continues to be an important component to build the business case for incentive travel, research is now just one of many types of content the Foundation produces.

Three annual fundraising and business networking events – SITE Classic, SITE Nite Europe and SITE Nite North America – provide a majority of the Foundation’s funding.

“Through this year’s events, along with the silent and live auctions and raffles, the Foundation raised over $500,000 to enable continued investment to advance our mission”, said Rhea Stagner, SITE Foundation president.

Since July of 2016, the Foundation has amped up investment to provide a regular cadence of incentive content. This year the Foundation unveiled Motivate – an online hub that serves as a repository of content for the incentive travel industry.

“For next year, the Foundation has committed to invest nearly $400,000 for new curriculum development (intermediate level certification), content creation and member and chapter grants”, says John Iannini, who will be SITE Foundation president from 2018.