Motivational. The Site International Foundation Board of Trustees announces a new research initiative: the 2010 Study of the German Motivational Experiences Travel Market. In harmony with the mission of the Foundation, this study will focus specifically on buyer perspectives and behaviors of the motivational experiences and incentive travel market for Germany. The findings will provide benchmarks for the German domestic and outbound market, identifying notable trends and observations.
Fay Beauchine, CITE, Site International Foundation President and President Engagement & Events at Carlson Marketing stated, “Business decisions need to be founded on accurate industry insight and the Study of the German Motivational Experiences Travel Market will be relevant for each of us who connects into the German segment of the market.”
The project leader for the research is Dr. Patrick Partridge, President, Site Germany Chapter. The study is being executed in concert with the generous support of Berlin Convention Office, the German Convention Bureau, Munich Tourist Office, Cologne Tourist Office and Travel Marketing Factory GmbH. This research also serves as a critical part of the Site Germany Chapter’s twentieth anniversary commemorative activities. The release date for this initiative is fall 2010.
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