The Society for Incentive Travel Excellence hosted a curated group of buyers and suppliers in the Colombian capital, combining business exchange with destination-focused experiences. The programme included general sessions, roundtable discussions and networking formats, complemented by cultural and experiential activities designed to showcase Bogotá’s positioning within the global incentive market.

Programme Combines Business Exchange with Destination Experience

Participants engaged in structured meetings alongside activities such as city tours, local food and beverage experiences and cultural workshops. The agenda featured site-specific elements including visits to Monserrate and La Candelaria, as well as interactive formats such as CSR initiatives and informal networking settings. The event concluded with a closing programme reflecting local culture. During the summit, SITE confirmed that the next Incentive Summit will take place in Marrakesh from 13 to 16 July 2027.