Sonia Serracarbassa Honored with JMIC Profile & Power Award 2024

Tuesday, 26.11.2024
Sonia Serracarbassa, Director of the Catalan Convention Bureau, has been awarded the JMIC Profile & Power Award 2024. The Joint Meetings Industry Council (JMIC) recognizes her exceptional contributions to raising the profile and impact of the Meetings Industry locally and internationally.
Preisverleihung

Left to right: Claudia Hall, Director IBTM World, Sonia Serracarbassa, James Rees, President JMIC. Picture: JMIC

With over 15 years of experience, Serracarbassa has played a key role in driving collaboration and advancing sustainability within the sector. She led the BEFuture project, the first EU Commission-funded initiative to address the alignment of the business events sector with Sustainable Development Goals. The project involves stakeholders from seven European countries and focuses on resilience, inclusion, and sustainability.

Collaboration Across Sectors

The JMIC Profile & Power Award honors individuals whose leadership has elevated the Meetings Industry’s role and impact. Serracarbassa was selected for her initiatives that promote sustainability and collaboration, strengthening the industry’s capacity to address global challenges.