McCrum and Ní Ghiollagáin assume leadership from industry veterans Patrick Delaney and Pádraic Gilligan, who founded the company in 2014. The transition marks a fresh direction for the firm, known for its strategic consulting, marketing expertise, and training services within the business events industry.

Commitment to Innovation and Inclusion

Under their leadership, SoolNua will continue offering strategic solutions to destinations, hotels, venues, MICE agencies, and associations worldwide. The company remains committed to diversity, equity, and inclusion, principles deeply embedded in its culture.

“We’re honoured to take ownership of SoolNua, building on the extraordinary legacy created by Patrick and Pádraic,” said McCrum.  “With a fresh perspective and a renewed vision, we are excited to be shaping the future of SoolNua, driving innovation, and delivering exceptional value for our clients.”