Partners: MCEC and C2 International

Thursday, 24.05.2018
A partnership between Melbourne Convention and Exhibition Centre (MCEC) and creative powerhouse C2 International was announced at the IMEX trade in Frankfurt. This alliance grants MCEC exclusive access to C2’s experiential design platform and signature “labs” while providing C2 a gateway from which to continue the conversation in the Asia Pacific region. Founded by Cirque […]
mcec___c2

A partnership between Melbourne Convention and Exhibition Centre (MCEC) and creative powerhouse C2 International was announced at the IMEX trade in Frankfurt. This alliance grants MCEC exclusive access to C2’s experiential design platform and signature “labs” while providing C2 a gateway from which to continue the conversation in the Asia Pacific region.

Founded by Cirque du Soleil and Sid Lee, C2 International is an innovative force in the global business events industry. The company curates immersive and interactive experiences, compelling participants to reframe their thinking and draw on innate creativity to solve the global business challenges of our time.
 
“Together with C2, we’ll work to transform our industry and reinvent the role venues play in helping deliver events that generate positive connections and meaningful experiences,” Peter King, MCEC Chief Executive, said.

For the first time, C2 International will hold its three-day flagship event outside Montreal, transforming Melbourne’s iconic MCEC between October 17-19 this year. MCEC customers will be able to access C2 labs and experiences from 1 July 2018.

 

feh