New York City Tourism + Conventions, New York City’s official destination marketing organization and convention and visitors bureau, continues to lead efforts to drive the growth of business travel with events and engagement throughout the third and fourth quarters of 2023. The City expects to attract 12.1 million business travelers in 2023—a more than 3 million increase over 2022. According to New York City Tourism + Conventions, Association business remains strong, and New York City is welcoming more meetings and events from the technology, financial and insurance sectors.
“Business travel is essential to New York City’s full tourism recovery, historically accounting for 20 percent of visitation and 30 percent of spending,” said New York City Tourism + Conventions President and CEO Fred Dixon. “As we continue our efforts to engage business professionals across the globe through sales missions, conferences and major events, we’re seeing considerable growth among the business travel segment, a significant component of NYC’s tourism economy.”
NYC Tourism + Conventions key events in the third and fourth quarters include:
- Attendance at IBTM Americas in Mexico City September 13-14, engaging with more than 150 MICE professionals.
- Serving as a sponsor at the Latin America Meetings & Events Conference in São Paulo on September 25, presenting a destination update to 40 business event professionals.
- Leading a delegation of 11 tourism member businesses on a European Sales Mission from September 25-27. The mission engaged more than 140 MICE professionals in the France, Netherlands, and UK markets.
- Hosting three familiarization trips in New York City for business event professionals from Europe, Brazil and the Asia-Pacific Region October 13–15.
- Exhibiting from October 17-19 at IMEX America. The delegation will include 28 member businesses
“There is no city like New York City, and we’re proud to be the destination for so many large-scale events from across the globe,” said New York City Mayor Eric Adams. “These large events are vital to our city’s continued economic growth, and there’s truly no place to host an event as vibrant, diverse, or appealing as New York City, so I invite all professionals to book their many unique events at spaces across the five boroughs. I just have one request for our visitors: spend money!”