Co-location. The International Association of Exhibitions and Events (IAEE) will co-locate its Midyear Meeting with ASAE’s (The Center for Association Leadership) Annual Meeting to be held 5-7 August 2013 at the Marriott Marquis in Atlanta, Georgia. The combined program will include IAEE’s education for exhibition and event organizers as well as ASAE’s trade show.
IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA, said, “Co-location with our partner organizations provides value back to our members. Leaders can assess the state of the exhibitions and events industry and determine how best to maximize their resources and to grow their own events and strengthen the industry overall.”
ASAE President & CEO John Graham, CAE, added, “This partnership makes sense. Both ASAE and IAEE seek to grow our key meetings, and our audiences can greatly benefit from both perspectives. The dialogue will undoubtedly open new doors for doing business together and creating long-lasting partnerships.”
The additional value for IAEE attendees includes an opportunity to attend ASAE’s networking events and its exhibition. Likewise, ASAE attendees will be able to take advantage of niche education sessions focused on exhibition management that are currently not offered and hopefully attract new exhibitors now that IAEE’s organizers, the buyers, would be in attendance. For several years, ASAE and IAEE have worked together on numerous programs and projects to support the value of face-to-face events; therefore, this co-location is a natural progression of past joint collaborations. By bringing together two prominent trade associations to enhance the members’ experiences the organizations create a win-win scenario for everyone and foster an environment for long-term growth. Additional details will be provided on www.asaecenter.org and www.iaee.com.