Paris. The 2011 edition of the Euro Fair Statistics report contains the audited 2010 statistics of 1,973 exhibitions from 21 European countries covering over 21 million square metres of registered rented space.
Compiled by UFI, these statistics were collected by eleven auditing bodies: AEFI (Italy), AFE (Spain), BDO & Associates (Portugal), CENTREX (Central East Europe), CLC Vecta (The Netherlands), FKM (Germany), FKM Austria, FUTFO (Finland), OJS (France), SFC (Sweden) and RUEF (Russia).
The events covered in this report, managed by 434 organizers, had 575,597 exhibitors and registered a total attendance of 52.2 million visitors. 46% of the exhibitions were targeted at trade visitors, 39% at public visitors and 15% at both target groups. UFI estimates that the audited trade fairs included in this report represent between 40-45% of the European exhibition market in terms of net rented space.
Paul Woodward, UFI Managing Director, stated that, “we are strong believers in the value of high quality, audited data as a foundation for communicating the importance of exhibitions to marketers”.
In addition to expanding geographic coverage, UFI plans to produce some metrics per industry sector and on a 2 year basis, in order to take into account biennial events. Trends at both regional and global levels will also be developed using the data from this report.
The complete Euro Fair Statistics study may be downloaded at no cost on the UFI website at www.ufi.org.