Many destinations have been heavily affected by the COVID-19 pandemic. How is Adelaide currently dealing with this crisis?
Adelaide’s business events industry is bouncing back. As we continue to navigate the recovery period, there is certainly much to look forward to, starting with national conference events (which are back in full swing), and eventually international events, which continue to be a focus for the Adelaide Convention Centre team.
While COVID-19 put a pause on life as we know it, it didn’t completely stall momentum in the South Australian capital. Adelaide is emerging from the last two years with new business events infrastructure, international brand hotels and a significant uptick in the number of accommodation rooms, which make the destination even better equipped to deliver world-class delegate experiences and international business events.
How do you think COVID-19 will change our industry, and what measures can be taken in your opinion?
A definite trend is the increasing focus on wellness and sustainability and how these elements can be woven into business events as a matter of process.
As the world’s only ‘city in a park’, Adelaide is well positioned to deliver upon all these elements. Situated at the heart of the Adelaide Riverbank, the Adelaide Convention Centre overlooks plenty of green space and is surrounded by some fantastic walking and running tracks.
The venue’s Honest Goodness menu also has a distinct ‘wellness’ focus. Best described as ‘feel good, whole food, made fresh’, Honest Goodness is a menu where nature is the hero. It has transformed the convention centre culinary experience with its emphasis on minimal intervention foods and the conscious reduction of processed elements.
Adelaide has always enjoyed a reputation as a safe, clean, green destination, and these elements will continue to define the Adelaide experience moving forward. In a post COVID-19 world delegates and planners alike are looking for low density, walkable destinations, which positions Adelaide well.
Did you know that…?
…Adelaide is home to the Australian Space Agency
As a result of hosting the 67th International Astronautical Congress in 2017, Adelaide is now home to the Australian Space Agency, located just 10 minutes’ walk from the Adelaide Convention Centre. South Australia is globally renowned for its leadership in space, and is home to an innovative space ecosystem that includes one of the highest concentrations of space and defence-related organisations in Australia.
…The largest health and life sciences precinct in the Southern Hemisphere is located immediately next door to the Adelaide Convention Centre
South Australia enjoys a reputation as a global medical conference capital, delivered by the State’s world-class capabilities within the health and medical industries sector. Located immediately next door to the Adelaide Convention Centre, the $3.6B Adelaide BioMed City is one of the largest health and life sciences precincts in the Southern Hemisphere, placing more than 2,000 researchers, clinicians and potential delegates on the Centre’s doorstep. The landmark $500M+ Australian Bragg Centre (opening 2023) will extend South Australia’s capabilities in cancer research and treatment, housing Australia’s first proton therapy centre – the first of its kind in the Southern Hemisphere.
…Adelaide is the most walkable city in Australia
Adelaide is a walkable conference destination, meaning there is little need for transportation once you’ve arrived. The city will impress with its connected precincts and easy accessibility, not to mention its vibrant laneways, celebrated food and wine scene, host of annual festivals and cultural attractions, including the South Australian Art Gallery and the South Australian Museum, which is home to the world’s largest collection of Australian Aboriginal artefacts.
Where to meet?
The Adelaide Convention Centre is one of the world’s most modern, flexible and technologically advanced meetings and events venues. The venue, which offers more than 20,000sqm of event space, is set at the heart of the Adelaide Riverbank – where the city’s sporting, cultural, entertainment, education and medical zones merge, making it Australia’s best connected business events precinct.
Where to stay?
You can stay anywhere in the city centre as everywhere is so close! There are 3,500 accommodation rooms within a five-minute walk to the Adelaide Convention Centre, with more than 6,600 rooms within one square mile. The choice available includes leading global hotel chains, IHG and AccorHotels (including a new Sofitel), along with a series of boutique hotels offering great character, such as the Oval Hotel (attached to the iconic Adelaide Oval), the five-star Eos by SkyCity; and the Mayfair.
How to get there?
Adelaide is centrally located in Australia and serviced by an extensive domestic and international flight network. Coming out of the COVID-19 period, Adelaide currently boasts direct or one-stop connections to 250 international destinations, with this number only set to grow as the global aviation industry continues to rebound. Among major carriers currently offering international routes are Singapore Airlines, Qatar Airways and Malaysian Airlines.
Do you offer any special services / assistance for associations?
The Adelaide Convention Centre is equipped to deliver end-to-end service for business events, from the sales process through to event delivery, including technology and exhibitions planning, as well as catering.
The Adelaide Convention Centre plays a key role in helping associations and event planners enrich their conference programs through facilitating valuable connections with locally-based innovation districts and industry leaders.
Personal recommendations / insider tips?
South Australia is home to celebrated wine, cuisine, festivals and authentic Australian experiences, setting the scene for fresh and exciting alternatives for conference organizers and delegates.
As the food and wine capital of Australia, Adelaide’s East and West ends are home to vibrant laneways, bustling with incredible restaurants and bars, while for the wine connoisseurs there are more than 200 cellar doors located within an one-hour drive from the city centre, including the world-renowned wine districts of the Barossa Valley, Adelaide Hills and McLaren Vale.
For those wishing to explore further afield, Adelaide’s surrounding regions offer a vast range of unique experiences. The city is a stone’s throw from the unspoilt wilderness of Kangaroo Island; the Flinders Ranges, the gateway to the Australian outback; along with the remote, wind-swept Neptune Islands, one of the few places in the world and, indeed, the only place in Australia, where you can get up close and personal with white sharks.
Whom to contact?
For more information, please contact:
Martin Radcliffe, Adelaide Convention Centre / email@example.com
Melissa Reilly, Adelaide Convention Centre / firstname.lastname@example.org