Singapore/Vancouver. Suntec International, a member of the ARA Group, is pleased to announce that it has signed its first contract with Vancouver Convention Centre (VCC), a premier venue in North America, barely two months after its inception. Under the agreement, Suntec International has been appointed the exclusive sales and marketing representative to spearhead efforts in drawing more meetings and events from Asia to Vancouver.The partnership provides a platform for a comprehensive portfolio of services that includes indepth research, feasibility studies, recommendations and formulated sales and marketing strategies. Additionally, Suntec International, serving as the representative for Vancouver Convention Centre, will meet potential clients and pitch Vancouver as a destination and the convention centre as a premier venue to meet in North America. Vancouver Convention Centre will tap on Suntec International’s vast network of client companies for sales and marketing representation and other exposure-increasing opportunities that will greatly broaden the reach and visibility of VCC in Asia. “We are excited to be collaborating with Suntec International for sales and marketing representation in Asia. This representation agreement is one of Vancouver Convention Centre’s strategies to expand its global footprint and to tap into new areas of potential growth, particularly in Asia,” said Claire Smith, Vice President of Sales and Marketing, Vancouver Convention Centre. “The key factor in choosing Suntec International is its pioneering experience and proven business model (in Suntec Singapore). This partnership is well placed to take us to the next level,” she continued, “and will enable us to take on new and exciting opportunities in the region and beyond, giving us the ability to showcase the beauty of Vancouver as a destination. In making this move to enter the Asian market, it makes sense to utilise the proven and successful services that Suntec International offers for sales and marketing representation to avoid reinventing the wheel.”
