“Key to success”. After rebranding as Pacific World EMEA in November 2011, the key focus of the DMC in the region has been to expand its geographic footprint. The four original destinations of Scotland, Portugal, Spain and Greece have been supplemented by the opening of new offices in Paris and Monaco on 1st February, shortly to be followed by the opening of a London office on 1st March 2013.
Shaun Casey, EMEA Regional Director comments, “We announced last year our intention to further expand into EMEA. Rather than acquiring companies, Pacific World has selected highly experienced business professionals who share the same vision in terms of customer care, creativity and operational excellence. I’m delighted to welcome such experienced talent to our team. With more than 20 years’ experience in different organisations, each will make a valuable contribution to our growth in the region”.
Evelyne Mancini de Boni in Monaco and Hannelore Carzon in Barcelona will join the EMEA senior management team reporting into Shaun Casey, EMEA Regional Director. Corinne della Rocca and Laure Maida-Bigot from Monaco and Cecile Dubeau and Laure Le Pendeven from Paris will also move from other DMCs in the region to join Pacific World as part of their expansion plans.
This recruitment activity concludes the first of a three-phase implementation for geographic expansion in the region. The next two phases will see further openings in the region within the first half of 2013 allowing Pacific World to optimize its considerable investment in a sales organization focused on both traditional and emerging source markets around the world.
Casey concludes, “The expansion allows us to better service our customers on a longer-term, strategic basis in the region. Whilst this is important for our agency customers who are looking for business partners who can service multiple destinations and who truly understand their approach, it is essential for our long term success with our association customers as a PCO where the evaluation of destinations based on a number of contributing factors is key to the success in placing congress business. Our early success is already creating a lot of excitement in our organization.”