Over 2,100 pre-planned meetings happened during two days of ibtm arabia 2017, which took place from 7-9 February at Jumeirah Etihad Towers in Abu Dhabi. 82 exhibitors from 15 countries were joined by 120 Hosted Buyers from 32 countries for the three-day long event.
Luma Khatib, Jordan Tourism Board, commented: "This is the first time that Jordan Tourism Board has taken part in ibtm arabia using the "pod" structure. We found the format was of great benefit for us and, along with the diversity of buyers from across the globe and from a broad spectrum of different types of business, ensured we had very successful meetings and made many excellent business connections."
The event utilises a "pod" format with one-to-one meetings taking place during days two and three of the event. ibtm arabia 2017 featured a total of nine networking events. The first day, Discovery Day, was designed to allow attendees to get to know each other. With an itinerary designed by partner Hala Abu Dhabi, guests enjoyed excursions including to the Falcon Hospital and Yas Island Attractions, lunch at some of the newest hotel restaurants in Abu Dhabi, followed by a Desert Safari and dinner in a desert camp.
Shinu Pillai, Event Director, ibtm arabia, commented: "Once again this year the calibre of our exhibitors meant that we had extremely high demand from Hosted Buyers to attend the event. Of the total number of Hosted Buyers who applied, our rigorous evaluation process led to 40% of applicants qualifying to attend, all of whom were selected with ROI of both parties in mind, ensuring their budgets and requirements were closely aligned with our exhibitor needs. We had a 98% satisfaction rating last year and I’m very hopeful that we’ll at least meet, if not exceed that this year."