The Mayor of London, Sadiq Khan, has launched a campaign to show that London is open for business and to the world following the EU referendum. #LondonIsOpen shall show the world that London remains entrepreneurial, and international, while reassuring the more than one million foreign nationals who live in London that they will always be welcome, and that any form of discrimination will not be tolerated.
The Mayor is urging all Londoners, organisations and businesses to show their support for the #LondonIsOpen message via social media, through other creative ways. The starting idea for the campaign is built around London opening its doors to welcome people in, and will encourage people to use this as a platform for their own contributions.
#LondonIsOpen kicked off with a film first broadcast last week at Stevie Wonder’s London Hyde Park concert to a 65,000-strong crowd. The campaign will be promoted at major events and leading visitor attractions across the capital this summer, including at the world’s first ever International Busking Day in Trafalgar Square (Saturday 23 July), which will see London joining with more than 50 locations across the UK, and 40 other major world cities, for the most ambitious celebration of street performance ever staged.