Planners are looking for a ‘wow’ factor to make their events a success, according to London & Partners, the city’s official convention bureau.
Nearly 40 per cent of 59 leading London-based suppliers rated the “wow” factor as the most important ingredient for success, ahead of flexible spaces (29 per cent), tech (12.7 per cent) and creativity (9 per cent). London offers better value for international planners looking to hold their event in the city due to the fall in the value of the UK pound sterling against the Euro and US dollar. Following the vote to leave the European Union in June, the number of enquiries at the city’s CVB have increased by 35 per cent compared to the same period last year, including a 27 per cent rise in enquiries coming from the EMEA.
Barbara Jamison, Head of Business Development Europe at London & Partners, said: “With increased competition in the industry, delegate engagement has become paramount, so it is not surprising the “wow factor” ranks so high on planners’ list of priorities.”
Whether it’s a stand-out venue, a luxury dinner or an enhanced programme, the “wow” factor and additional savings currently available will help planners increase delegate engagement and could also contribute to growing their event.
Paul Miller, Managing Director at Spectra DMC, said: “The ‘wow’ factor is really important to clients and being able to offer things in London like climbing The O2 or recording a song at Abbey Road Studios allows us to offer a really compelling package. Once clients understand how affordable London has become because of the better exchange rate the only question left on the table is: what can we do?”
London & Partners will be exhibiting at IBTM World alongside 25 partners. Visit stand G10 to find out more about hosting your next event in London.