ICCA captured a record number of 12,076 rotating international association meetings taking place in 2015; the largest number of association meetings collected in the year after the meetings took place ever, and 571 additional meetings compared to 2014.
Berlin climbs three places and is the new number one city, at the cost of Paris, which took number one spot last year and is now second. Even though the order is different, the top seven is made up of the same cities as last year. Barcelona climbs two places and is third and Vienna drops two places and is now fourth. London climbs one place and is now number five, together with Madrid, which dropped two places. Singapore remains seventh. Istanbul climbs one place to eighth. Lisbon and Copenhagen are newcomers in the top ten, both climbing three places to ninth and tenth respectively.
The top 9 countries all remain in that top echelon, with USA retaining top ranking and Germany strengthening its second place. United Kingdom climbs one place to number three at the cost of Spain which drops one place. France, Italy, Japan and China-P.R. retain respectively 5th – 8th place. The Netherlands climbs one place, now sharing 8th place with China, and Canada is the only newcomer in the top 10.
ICCA CEO Martin Sirk said: "In an uncertain world with ever increasing business disruption, the stability and continuing long-term growth of international association meetings are encouraging more and more suppliers and destinations to include this market segment in their mix of business. What also remains true is that these are the most complex and long-lead-time meetings to win, requiring excellent research and targeting, top class bidding and presentation skills, and patience."
"It's always risky to draw conclusions from a single year's data, but it appears that competition is getting tougher for the traditional market leaders, with faster growth outside the top ten positions. This might also reflect a trend we are hearing anecdotally, as many of the top destinations are starting to create their own international meetings, rather than simply bidding for traditional association meetings whenever rotation patterns allow, and these new meetings don’t appear in our data, since they don’t usually rotate between countries.”