The first ICCA Middle East International Meetings Forum in Dubai attracted more than 180 regional and global meeting experts plus association meeting planners. According to ICCA, the forum marks the start of an annual education programme leading to the 2018 ICCA Congress in Dubai.
Dubai Business Events, the city's official convention bureau, and the International Congress and Convention Association (ICCA) hosted the forum in May at Sofitel Downtown Dubai.
The focus of the inaugural ICCA Middle East International Meetings Forum was to establish a platform for sharing knowledge and best practices that will be essential as the region's meetings industries seek to align products and services with the rapidly evolving demands from international associations and corporations. ICCA has a Regional Office in the Middle East since 2012, which, with the assignment of new Regional Director Middle East Senthil Gopinath, moved to the new Dubai Association Centre at the beginning of this year.
The event was organised as a precursor to the 2018 ICCA Congress, which will see an expected 1.000 global event leaders descend on Dubai.